DUREX: “BANG”

IN BRIEF:

PROMOTE DUREX “EXTRA SAFE” CONDOMS.

THE HONEST SELL:

STRONGER, HIGHER QUALITY LATEX MEANS THEY’RE LESS LIKELY TO BURST/TEAR.

THE PITCH PREMISE:

DURABILITY + RESILIENCE MATTERS. SOMETIMES THE CHEAPER OPTION ISN’T WORTH THE RISK.

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CREATIVE #1

CONFETTI-FILLED HELIUM BALLOON CENTRE SHOT.

COPY

THAT’S A LOT OF GLITTER

INVEST IN YOUR RUBBER: DUREX

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CREATIVE #2

MOTION SHOT OF CONFETTI-FILLED HELIUM BALLOON BURSTING IN A HUGE CLOUD OF CONFETTI.

COPY

INVEST IN YOUR RUBBER: DUREX