TUESDAY 6TH NOVEMBER 2018

EVERY YEAR BRITISH RETAILERS HAND OUT 11.2 BILLION PAPER RECEIPTS TO SHOPPERS AT A COST OF £32M - PARCELHERO CONSUMER RESEARCH DATA VIA WIRED (WHO CALCULATED THAT EYE-WATERING FIGURE). ENVIRONMENTAL + ECONOMICAL MADNESS. TIME TO GO FULL-SCALE DIGITAL, PEOPLE.

AND

SO IT TURNS OUT YOU CAN MEASURE MASS WITH A RUBBER BAND* (WHICH OF COURSE YOU DEFINITELY NEED TO DO) - LINKED IN CARE OF (EVIDENTLY DEMONSTRATING DECENT CONTENT VALUE TODAY) WIRED. #GOODOLDSCIENCE.

*YEAH, OK, YOU NEED A RULER TOO…