TUESDAY 15TH JANUARY 2019

BRITS LOVE A DONKEY, APPARENTLY. A RECENT STUDY OF 2000 BRITS FOR INSIGHT TV’S “TRAVEL WITH A GOAT” PROGRAMME (YES, YOU READ THAT RIGHT, PEOPLE: “TRAVEL WITH A GOAT”) REVEALED THAT WHILE 41% WOULD SAVE A GOAT FROM SLAUGHTER (AND 48% WOULD PUT THEIR NECK ON THE LINE FOR AN ALPACA), A HEFTY 54% WOULD FIGHT FOR THE DONKEY NOT TO SNUFF IT. UNSURPRISINGLY OUR HOOFED / TROTTERED FARMYARD FRIENDS (THAT’S THE SHEEP AND PIG, IN CASE YOU WERE WONDERING) FARED WORSE OFF, WITH 36% AND 34% SAVE-RATES RESPECTIVELY - VIA THE DRUM.

AND

THAT GILETTE AD. DIVISIVE INDEED, BUT WITH 284,452 MENTIONS ON SOCIAL MEDIA (70% MALE VIEWS) AT MELTWATER’S LAST REPORTED COUNT, ALSO PRETTY DAMN EFFECTIVE IN STARTING A CONVERSATION. WILL IT HELP THE BRAND? I GUESS THEY BELIEVE SO (#SEEWHATIDIDTHERE) - VIA THE DRUM.