TUESDAY 26TH FEBRUARY 2019

VEUVE CLICQUOT’S TRADEMARK YELLOW LABEL WAS IN FACT A PRINTING ERROR. ORIGINALLY WHITE, ON FIRST EXPORTING BOTTLES TO THE UK THEY CAME OUT WITH A DIRTY YELLOW-ISH HUE. WHEN REQUESTING “MORE OF THE CHAMPAGNE WITH THE YELLOW LABEL”, THE MISTAKE WAS REVEALED TO THE BUYER, BUT WHEN HE INSISTED IT NOT BE RECTIFIED, MADAME CLICQUOT TOOK UMBRIDGE AND DEMANDED IT TO BE MADE AS LURID A TONE AS POSSIBLE FOR THE (EVIDENTLY UNDISCERNING) TASTES OF THE BRITISH. OR SO THE STORY GOES… - VIA MARK RITSON ON TODAY’S NEW PODCAST FIND: O BEHAVE FROM THE BEHAVIOURAL INSIGHTS FOLKS AT OGILVY.

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THIS IS EVERYTHING - VIA KATIE HAGAMAN ON THE TWITTERS #ITSTHELITTLETHINGS