TUESDAY 14TH MAY 2019

BEFORE 1900, THE SUM OF HUMAN KNOWLEDGE DOUBLED APPROXIMATELY EVERY 100 YEARS. BY THE END OF WWII IT WAS DOUBLING EVERY TWENTY FIVE. TODAY IT’S EVERY 13 MONTHS AND WHEN THE INTERNET OF THINGS IS IN FULL FORCE IT’LL BE DOUBLING EVERY 12 HOURS - VIA INDUSTRYTAP.COM (C/O THE UTTERLY IMMENSE WISDOM OF THE LEGENDARY JANE EVANS).

AND

I MEAN IF THIS IS HOW LOW WE’RE NOW SETTING THE BAR FOR ‘GENIUS’ THEN QUITE FRANKLY WE’VE GOT NO FUCKING HOPE. DON’T EVEN GET ME STARTED ON THE RETINA-BURNING EVIL OF THE NOMENCLATURE ALDI HAVE OPTED FOR WITH WHICH TO “BRING” THE SQUARE SAUSAGE INTO PEOPLE’S LIVES. WHICH THEY DIDN’T EVEN DO. DOES PRODUCT DEVELOPMENT NOT DO RESEARCH THESE DAYS? GOOD GRIEF, PEOPLE - VIA LIDL, WHOSE SOCIAL MEDIA TEAM PLAYED THIS ONE BEAUTIFULLY. BRAVO.