TUESDAY 30TH JULY 2019

L’OREAL HAS LAUNCHED ITS FIRST SUSTAINABLE BEAUTY BRAND, SEED PHYTONUTRIENTS. THE BRAINCHILD OF EXECUTIVE (AND FARMER) SHANE WOLF, A LINE OF 16 PRODUCTS (93 TO 100% NATURAL AND ALL GLUTEN, PARABEN, SULFATE AND CRUELTY-FREE) MADE FROM INGREDIENTS SOURCED FROM LOCAL FARMS IN THE BRAND’S BASE IN PENNSYLVANIA NOT ONLY PROMOTES SEED DIVERSITY BY USING HEIRLOOM SEEDS IN PLACE OF HYBRID OR GMOS IN ITS FORMULAS BUT WILL ALSO BE SOLD IN FULLY RECYCLABLE, COMPOSTABLE, SHOWER-FRIENDLY (YES, THAT’S A THING NOW PEOPLE) PACKAGING.

AND

ON THE SUBJECT OF RECYCLING PAPER TO HELP MAKE THE RETAIL ECOSYSTEM MORE SUSTAINABLE, GEMIMA GIL FLORES AND JEMMA BURGESS’ IDEA TO REPURPOSE IKEA’S PACKAGING TO MAKE TEENY TINY HOMES FOR BEES, BIRDS AND HEDGEHOGS IS, INDEED, AN ABSOLUTE GEM. I MEAN, JUST LOOK AT THIS LITTLE HOG VILLAGE - VIA MIKE NICHOLSON ON LINKEDIN.